EMC TURNS 1 YEAR OLD!! That's right, it's our Birthday!!!!!

A journey that started as a dream .....all that was in  possession was ambition, passion and knowledge.
It was thus that  embroiderymaterial.com was born a year back on  19th June 2013 ..... the sole idea was to amalgamate the entire haphazard sourcing venues of couture grade embroidery material from all the hidden corners of the globe and turn into a unique online wonderland, accessible by everyone worldwide.
So you could possibly be a designer from Auckland, New Zealand and purchase hand wrought gold metallic filigree chains created by the master artisans in Old Delhi, India or purchase liquid fire seed-beads created in the inimitable Japanese technique, to be delivered at the doorstep of your studio in the Meatpacking district, New York.
And this is when the EMC team was created.... a lethal combination of decades of experience in worldwide sourcing  and  in-depth  knowledge of global couture, fashion and trend forecasts.
Today as we celebrate our first birthday, our determination is stronger , our vision wider and our gratitude to our loyal network of buyers and suppliers, endless. We have become one year older and wiser and we look forward to many many more such birthdays giving us newer heights to climb!!!
 A deep heartfelt vote of thanks from the EMC team to all our patrons, supporters and well-wishers, without whom none of this would have seen the light of the day!!!!! A happy birthday to EMC as we look back at the year that was!!!!!

RED CARPET GLAMOUR AT THE 86TH ACADEMY AWARDS 2014

WE ARE ECSTATIC ABOUT THE OCEAN OF GORGEOUSLY EMBROIDERED AND EMBELLISHED RED CARPET GLAM AT THE THE 2014 ACADEMY AWARDS!!!! FROM TONAL NUDE HUES BY ELIE SAAB AND ARMANI PRIVE TO THE DAZZLE OF GUCCI.......... STARRY EYED AND IN <3 <3 <3

WHY WE LOVE JULIEN MCDONALD!!!!!!

We are in love with all things ultra glamorous and all things gorgeously embroidered!!!!!!!
Reason enough why we are head over heels in lust with the Julien Mcdonald Fall Winter 2014 collection that just showed at London Fashion week!!! The shimmery sheer  dresses with opulent embellishment in gorgeous jewel tones and metallic golds, silvers and coppers, had us literally gawking for more!!!!!!!

GORGEOUS EMBROIDERY TRENDS FOR FALL WINTER 2014 AT NEW YORK FASHION WEEK!!!!

It's that time of the year when our favorite quartet from Sex and the City brave the slushy sidewalks in their Manolos and Loubs ,just to get themselves front row seats at the New York Fashion Week!!!
As for us, we are absolutely gaga over the gorgeous display of uber-luxurious hand embroidery on the couture-sque  and the fabulous color palette!!!!
So many favorites, so many jaw-droppers, we are finding it hard to choose!!!!!!
We'll start with one of your perennial loves, the ever glamorous Badgley Mischka!!!! The delicate yet bold surface ornamentation, the use of crystals with metal, in conjugation with elegant flowing silhouettes, had us floored!!! happy viewing!!!!

FESTIVE SEASON CELEBRATIONS!!!!!!!!!!!!!!!!

Aaaaaaaah!!!! Yuletide season!!!!the time for love, merriment and festivity!!!! We are celebrating this week with the colors of the season....Red and Green!!!
This range of opaque and transparent sew-on rectangular pipes/tubes made of acrylic(resin) in gorgeous shades of emerald and blood red are a surefire way to glam up!!! Use them in rows to create that statement neck-piece or stitch them onto your plain white tee to instantly transform into an iconic festive season eyeball-grabber!!!!!!!

HOW GLAM!!!! JEWELLERY INSPIRED GEM & RHINESTONE EMBROIDERY IN EVERYDAY WEAR!!!

Uber glamour pervades our life!!!!! Breathing new life into tees, and inspired by jewellery, the Gem Stone Shirt features colorful accents around the neckline. Appearing on a variety of silhouettes, including active-inspired jersey tees and feminine peplums, these gorgeous and  affordable tees and tops prove that ornamentation and embroidery is THE key word!!!!!!!! Ready for back-to-school, the Gem Stone Shirt finishes off an easy-to-wear look with a trompe l'oeil necklace.

 CHEROKEE USD 9.99

 MACY'S ,USD 17.99

 J. CREW ,USD 58.00

 RIVER ISLAND , GBP 16.00

 

RESIN RHINESTONES FROM EMBROIDERYMATERIAL.COM

Stunning Azzedine Alaia embroidery at Palais Galliera

After 4 years of renovation, the Palais Galliera has just reopened its doors. For the event the museum has been restored to its original 1895 look, featuring Pompeii red walls and framed with matte black doors. Olivier Saillard, its director, chose to show Azzedine Alaïa’s work here. He considers the couturier to be like the spiritual son of Madame Grès and Cristobal Balenciaga, (who he devoted two outdoor museum exhibitions to).
This flashback of 50 years of design enables us to discover his most significant dresses which he kept away from fashion shows in order to devote himself to inventing a style. A choice which he confirmed in the catalogue’s opening interview: “By opposing the superficial seasons and fashion shows, I’ve been one of the only people daring enough to break this demanding schedule that neglects design in favour of performance (…). To those who say to me ‘Alaïa, we don’t see you in catwalks anymore’ I tell them we do them every day but instead the audience is made up of a single new client or a panel of buyers”